Zhabin A.

Social Network Services in Libraries

Abstract: The article outlines trends in the use of the most popular social media in libraries. The research studies current state of the leading social media in the world and, in particular, in Ukraine, possibilities of their use in libraries. Comparative characteristics of Facebook and YouTube video hosting are examined. User statistics of Facebook is analyzed. The comparative characteristics of Twitter, Instagram and Tumblr are reviewed.

Keywords: social media, social networks, video hosting, Facebook, YouTube, VK, Tumblr, Instagram, Twitter, library blogs, microblog.

  Full-text PDF     Citation

• Zhabin A. (Vernadsky National Library of Ukraine) ORCID: https://orcid.org/0000-0003-4144-6124

Cite:
Zhabin A. (2017). Social Network Services in Libraries. Bibliotechnyi visnyk, (4) 13-19. (In Ukrainan). - http://bv.nbuv.gov.ua/doc/bv_2017_4_5

References:

1. (2016) Analiz internet-auditorii Ukrainy [Analysis of the Internet audience of Ukraine]. Internet asoc. Ukrai'ny : veb-sajt. Elektron. dani ta progr. Kyiv. [in English].
2. Bondarenko, T. O. (2012). Populiaryzatsiia nauky u vitchyznianomu media-prostori [Popularization of science in the national media space]. Derzhava ta rehiony. Seriia: Sotsialni komunikatsii – State and regions. Series: Social Communications, 1, 4–8 [in Ukrainian].
3. Hranchak, T. (2016). Vykorystannia natsionalnymy bibliotekamy sotsmerezh dlia predstavlennia bibliotechnykh produktiv i posluh [Usage social networks among national libraries for presentation of library products and services]. Bibl. visnyk, 1, 18–29 [in Ukrainian].
4. (2015) 2 milliarda potrebiteley po vsemu miru obzavedutsya smartfonami k 2016 godu [2 billion of consumers around the world will acquire smartphones by 2016]. [in Russian].
5. Dobko, T., Antonenko, N., and Moiseienko N. (2014). Bibliohrafichnyi opys elektronnykh resursiv viddalenoho dostupu ta sotsialnykh servisiv Veb 2.0 [Bibliographic description of electronic resources of remote access and social services Web 2.0]. Bibl. visnyk, 4, 12–21 [in Ukrainian].
6. Dobko, T. (2013). Dovidkovo-bibliohrafichna diialnist naukovykh bibliotek Natsionalnoi akademii nauk Ukrainy: stanovlennia ta rozvytok (XX st. – pershe desiatylittia XXI st.) [Information and Reference Services of Scientifi c Libraries of the National Academy of Sciences of Ukraine: History and Development (the 20th century and the first decade of the 21st century)]. Kyiv: NAN Ukrainy. Nats. b-ka Ukrainy im. V. I. Vernadskoho [in Ukrainian].
7. Zhabin, A. O. (2015). Sotsialni media v bibliotekakh SShA [Social media in USA libraries]. Visn. Kn. Palaty, 40, 20–23 [in Ukrainian].
8. Zhabin, A. O. (2014). Vebometrychne doslidzhennia bibliotechnykh blohiv Ukrainy [Webometric study of Ukrainian library blogs]. Nauk. pr. NBUV (Vols. 40), (pp. 20–23). Kyiv : NBUV [in Ukrainian].
9. (2016) Nazvanyi samyie populyarnyie sayty v Ukraine [The most popular websites of Ukraine are named]. [in Russian].
10. Reitynh : “Naipopuliarnishi saity Ukrainy” [Rating: “Most popular websites of Ukraine”]. (n.d.). [in Ukrainian].
11. (2016) Sotsialno-politychni nastroi zhyteliv Ukrainy ta reitynh pidtrymky partii i politychnykh lideriv: traven – cherven 2016 roku [Socio-political attitudes of Ukrainian people and rating of parties and political liders support : May – June 2016]. [in Ukrainian].
12. Strunhar, V. (2014). Biblioteka i sotsialni media: terminolohichno-poniatiinyi aspect [Library and social media: terminological and conceptual aspect]. Bibl. visnyk, 6, 23–27 [in Ukrainian].
13. Strunhar, V. (2015). Statystychnyi pidkhid do vyvchennia komunikatsii biblioteky i korystuvacha cherez sotsialni media [The statistical approach to studying of communication of library and the user through social media]. Humanities and Social Sciences (Iss. 3–4), (pp. 80–84) [in Ukrainian].
14. (2011) Ukrainska molod “zhyve” v sotsialnykh merezhakh [Ukrainian youth “lives”» in social networks]. [in Ukrainian].
15. Shtykh, P. M. (2015). Vykorystannia sotsialnykh media dlia populiaryzatsii dovidkovo-bibliohrafichnykh vydan [Use of social media for promotion of reference and bibliographic publications]. Proceedings from Biblioteka. Nauka. Komunikatsiia: materialy Mizhnar. nauk. konf. (m. Kyiv, NBUV, 6–8 zhovt. 2015 r.). Library. Science. Communications: materials of international science conference (Kyiv city, VNLU, 6-8 oct. 2015). (Part 2), (pp. 272–273). Kyiv [in Ukrainian].
16. Yaroshenko, T. O. (2014). Tekhnolohii Veb 2.0 dlia bibliotek ta korystuvachiv : Navchalno-metodychnyi kompleks dystsypliny [Technologies of Web 2.0 for libraries and users: Educational and methodological complex of discipline]. Kyiv: Kyiv. nats. un-t kultury i mystetstv [in Ukrainian].
17. Yaroshenko, T. O., and Yakushko, T. O. (2014). Tekhnolohii Veb 2.0 dlia bibliotek i korystuvachiv: novi mozhlyvosti rozvytku bibliotechnoho seredovyshcha : posib. dlia bibliotekariv za prohr. pidvyshch. kvalifikatsii [Technologies of Web 2.0 for libraries and users: new opportunities for the development of the library environment: manual for librarians for program of qualification increasing]. Kyiv: Sammit-knyha [in Ukrainian].
18. Bluestacks App Player. (n.d.). [in Russian].
19. Instagram. (n.d.). [in Russian].
20. Carscaddon, L. and Chapman, K. (2013). Twitter as a marketing tool for libraries. In Thomsett-Scott, B.C. (Ed.) Marketing with Social Media : A LITA Guide. Chicago: American Library Association. [in English].
21. Charnigo, L. and Barnett-Ellis, P. (2007). Checking out Facebook.com : The impact of a digital trend on academic libraries. Information Technology and Libraries, 26(1), 23–34. [in English]. doi: https://doi.org/10.6017/ital.v26i1.3286
22. Chen, D. Y. T., Chu, S. K. W., and Xu, S. Q. (2012). How Do Libraries Use Social Networking Sites to Interact with users. Proceedings of the American Society for Information Science and Technology, 49(1), 1–10. [in English]. doi: https://doi.org/10.1002/meet.14504901286
23. Chu, M., and Meulemans, Y. N. (2008). The Problems and Potential of MySpace and Facebook Usage in Academic Libraries. Internet Reference Services Quarterly, 13 (1), 21–36. [in English]. doi: https://doi.org/10.1300/J136v13n01_04
24. Ellison, N. B. (2013). Social Network Sites: Definition, History, and Scholarship. J. of Computer-Mediated Communication, 13 (1), 210–230. [in English]. doi: https://doi.org/10.1111/j.1083-6101.2007.00393.x
25. Facebook vs Youtube : Which Side of the Video Battle Should You Join? (n.d.). [in English].
26. Facebook, YouTube i Google+ – samyie populyarnyie sotsseti v mire [Facebook, YouTube and Google+ – the most popular social networks in world]. (n.d.). [in Russian].
27. Kallas, P. (2016). Top 15 Most Popular Social Networking Sites (and 10 Apps!). [in English].
28. Public Library Marketing : Methods and Best Practices (2012). [in English].
29. Cantrell, J., Havens, A., De Rosa, A. C. and Jenkins, L. (2007) Sharing, privacy and trust in our networked world: A report to the OCLC membership. Dublin. OH: OCLC. [in English].
30. Social Media. (n.d.). [in English].
31. Social Media Fact Sheet. (2017). [in English].
32. Social Media Marketing: How New York Public Library increased card sign-ups by 35 %. (2013). [in English].
33. Stelzner, M. A. (2016). Social media marketing industry report: How Markets Are Using Social Media to Grow Their Businesses. [in English].
34. Stvilia, B., and Gibradze, L. (2014). What do academic libraries tweet about, and what makes a library tweet useful? Library and Information Science Research, 36(3/4), 136–141. [in English]. doi: https://doi.org/10.1016/j.lisr.2014.07.001
35. The Law Library of Congress strategic plan. Fiscal years 2011–2016. (2010). [in English].
36. (2014) Use of social media by the library : current practices and future opportunities. [in English].
37. (2016) White paper : Cisco VNI Forecast and Methodology, 2015–2020. [in English].
38. WordPress protiv Tumblr : sravnenie dvuh populyarnyih platform v kontekste vedeniya blogov [WordPress vs Tumblr: comparison of two popular platforms in the context of blogging]. (n.d.). [in English].