ARCHIVE (All issues) / Content (2016, Issue 4)
Markova V. Prospects for the development of book communicationAbstract: In the new communication realities book communication is undergoing a significant transformation. In connection with this pressing issue is the prospects for its development. In the article a long-term outlook for the book communication using the communication methods of scientific forecasting is made. Analyzed current trends in the development of communication book, and made their extrapolation into the future, as well as the opinions of respected authorities on the issue. It is concluded that the book and electronic communication will continue to co-exist and complement each other. A conceptual model of the development of the book communication system for the next 15 years is proposed. Keywords: book communication, electronic communication, book, e-book, forecasting. Author(s) citation: Cite: |