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Content (2016, Issue 1)
Hranchak T. Usage Social Networks Among National Libraries for Presentation of Library Products and ServicesAbstract: The article presents the results of analysis of specific of usage among national libraries different social networks in the process of improving library service, it’s particular explores the features of most popular networks of visual content as a platform for presentation of library products and services. The research questions guiding this study were: (a) What are the extent and nature of institutional social networks visual content use by national libraries? (b) What information do national libraries deliver through social networks visual content pages? (c) What standards of description information of national libraries on pages in social networks visual content? It was substantiated expediency of integrated approach to the usage by libraries of different social media visual content to achieve synergies in the presentation and targeting of funds, developing standards that describe submitted documents on social networks in order to improve the organization and management of information. It was suggested a formula for determining the effectiveness of library pages in social networks of visual content. Keywords: National Library, social networks, communication, Facebook, Pinterest, Flickr.com, Instagram, YouTube.com. Author(s) citation: Cite: |
