Lazorenko Yu.

Advertizing activity of scientific libraries of domestic agrarian higher education institutions

Abstract: The article shows development of advertising activity – efficiency of marketing method of intellectual products and library and information promotion in the national scientific libraries of agricultural scientific institutions.

Keywords: agricultural scientific libraries, library marketing, advertising, library image, intellectual products and promotion.

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• Lazorenko Yu.

Cite:
Lazorenko Yu. (2014). Advertizing activity of scientific libraries of domestic agrarian higher education institutions. Bibliotechnyi visnyk, (2) 24-29. (In Ukrainan). - http://bv.nbuv.gov.ua/doc/bv_2014_2_7