Бібліотечний вісник | bv.nbuv.gov.ua
Лазоренко Ю. - Маркетинговий складник діяльності наукових бібліотек аграрних вишів (2013)

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Lazorenko Yu.

Marketing component of agricultural universities scientific libraries activities

Abstract: The article is about the experience of using national academic libraries of agricultural universities of the third – the fourth level of accreditation the elements of marketing in library and in formation, bibliographical in formation, cultural and educational activities.

Keywords: scientific agricultural libraries, library marketing, library and information services, cultural and educational activity, image of library, advertisement, forms and methods of library activity.



Author(s) citation:

Cite:
Lazorenko Yu. (2013). Marketing component of agricultural universities scientific libraries activities. Bibliotechnyi visnyk, (4) 17-24. (In Ukrainan). - http://bv.nbuv.gov.ua/doc/bv_2013_4_5